Unit 2: Part A Questions @ 2 marks


1.    List reasons to global marketing
2.    Elucidate implications of cultural environment for marketing state one example from business field
3.    . elucidate the size of the global market by quoting any three products and values of Sales and name of respective major three players in that product
4.    Give examples of three global marketers and their respective product with brand name
5.    Name components of marketing mix
6.    Give a business example to show how product mix strategies impacted by cultural environment
a.    ….straight  extension
b.    ….product extension
c.    ….communcation adaptation
d.    … product adaptation
e.    …communication extenson
f.     ….dual adaptation
7.    Elucidate ethnocentrism in cross-cultural marketing
8.    List the popular management orientation models of MNCs
9.    Elucidate Howard V. Perlmutter model of MNC management orientation
a.    …..polycentrism
b.    …regiocentrism
c.    …geocentrism
10.  Elucidate cultural myopia

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